IQOS differs to normal cigarettes as tobacco is heated instead of being burnt. A tobacco taste is provided without any combustion or cigarette smoke, and the smell from tobacco is also reduced.
According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk